

PRIYA AHLUWALIA'S MOODBOARD
Founder of the multi-award-winning label Ahluwalia, Priya, gives us a peek into their moodboard.
WHAT'S ON THEIR MOODBOARD?
One of the brightest names to return to the runway this season will be Priya Ahluwalia. Influenced by a kaleidoscope of cultures and histories from her upbringing in South London and her Nigerian-Indian heritage, her eco-conscious styles have been seen on the likes of Aimee Lou Wood for her Met Gala debut inspired by Congo Sapeurs; she created a custom look for Wumni Mosaku’s historic BAFTA win and counts Keke Palmer as a fan. But what is the 33-year-old’s collection evoking?
Talk us through the moodboard you had in mind for your show.
It’s definitely a shift for us. There’s gonna be some staples from Ahluwahlia, but we’ve been experimenting with new silhouettes, and some of it’s more pared back than you’re used to seeing from me. I was thinking about how humans resist things politically through joy and community. On the mood board, there’s quite a lot of Kerry James Marshall artwork; there’s quite a lot of imagery of the Black Panthers. I kept finding Indian sculpture, and when I read the sculptors’ descriptions, it was all about emotional rebellion. There’s also rave culture because I’ve always found that people coming together and raving feels like a sign of resistance. I’m quite a research-heavy designer, but it’s never so referential that it becomes costumey. I like to subvert all the research. So even though that’s what’s on the board, it might not necessarily be immediately obvious when you see the collection.
Do you feel like resistance is a timely theme for what we’re going through right now?
Absolutely. I mean, God, I can’t think of much else. And to be honest with you, I’m not saying I’m changing the world with this collection, but I think even on a personal level, to look at these subjects and to explore them partly helps me process it, as well as doing all the other things I need to do to actually make change.




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